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STRENGTH BY ASSOCIATION
off consumers is the partnered survey. Lifestyle data providers are joining forces with well-known and respected companies such as Thomas Cook and BA and running co-branded joint sur-veys. The benefit, they argue, is that coupons and samples. “We segment our database so only those who have
CASE STUDY Tesco
started receiving money-off coupons on their till receipts for products that match their Lifestyles proﬁle. Tested in stores throughout Wales, the till coupon scheme has the advantage of being signiﬁcantly cheaper than direct mail and may presage a cut-back in Tesco’s mail useage. Of course, the ultimate test of Lifestyles is
Corporate Financial Accounting
This edition's coverage of accounting for retail operations (Ch. 5) now emphasizes how retail sales incentives and promotions, such as sales coupons or rebates affect accounting. Students quickly identify with this new content because they are familiar with coupons such as "$5 off a large pizza" or "Buy 2 get 1 free" incentives.